Expanding a Brand
ProGrade Digital has a reputation of excellence among professional photographers and videographers. To expand the brand, I was brought on board to create a catalogue of ProGrade Digital’s products and a massive illuminated booth for international photography trade shows.
Knowing the Audience
Based on the show, I designed modular panels that can be swapped out to showcase a product line tailored to each show.
This is cost-effective solution helps the marketing team connect to professional creatives on the products that will make the biggest impact for their specific needs.
